According to color researcher, Cynthia Cornell, colors make a difference in Direct Mail Marketing. For example:
Blue-based reds are associated with more expensive products.
Orange indicates affordability.
yellow when used with dark colors for contrast becomes powerful and easy to read.
Green conveys possibility and hope.
Blue connotes confidence and safety (a great choice for financial and medical).
Purple is used for high fashion like perfume.
Black conveys a strong sense of power,promise and the ability for high contrasts.
White implies sophistication and formality but also a high-end price point.
Take the test and look at your direct mail to see what you think!
A New Perspective on Success.
Tuesday, March 16, 2010
Tuesday, March 9, 2010
Think Up!
While I was watching the Academy Awards this weekend, there was a definite theme of “up.” Not only in the movie titles but the movie content for this year has, to a great extent, been about overcoming overwhelming obstacles in life. It seems as though the writers, directors and producers understand the challenging times we are in and are encouraging us to “think up” or have the courage and faith to move beyond to a better world.
Look UP!
In the movie UP, the old man wanted to fulfill a lifelong dream and go to the place he and his wife talked about for many years. He had many challenges just to get to what he thought would be his “paradise” and yet, when he got there, he had even more challenges. It reminds me of when we finally get that business that we dreamed about off the ground. Once it’s up and running, we still have every day challenges to deal with and sometimes they are more than we could have even imagined. However, when we look up, we cannot help but see the glory of God and that our faith will carry us through the tough times.
While I was watching the Academy Awards this weekend, there was a definite theme of “up.” Not only in the movie titles but the movie content for this year has, to a great extent, been about overcoming overwhelming obstacles in life. It seems as though the writers, directors and producers understand the challenging times we are in and are encouraging us to “think up” or have the courage and faith to move beyond to a better world.
Look UP!
In the movie UP, the old man wanted to fulfill a lifelong dream and go to the place he and his wife talked about for many years. He had many challenges just to get to what he thought would be his “paradise” and yet, when he got there, he had even more challenges. It reminds me of when we finally get that business that we dreamed about off the ground. Once it’s up and running, we still have every day challenges to deal with and sometimes they are more than we could have even imagined. However, when we look up, we cannot help but see the glory of God and that our faith will carry us through the tough times.
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