According to color researcher, Cynthia Cornell, colors make a difference in Direct Mail Marketing. For example:
Blue-based reds are associated with more expensive products.
Orange indicates affordability.
yellow when used with dark colors for contrast becomes powerful and easy to read.
Green conveys possibility and hope.
Blue connotes confidence and safety (a great choice for financial and medical).
Purple is used for high fashion like perfume.
Black conveys a strong sense of power,promise and the ability for high contrasts.
White implies sophistication and formality but also a high-end price point.
Take the test and look at your direct mail to see what you think!
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