Back to the #Marketing Basics for Social Media

I find a lot of business people freak out about what to do with their #Social Media Marketing program. The term is so intimidating they want to just bury their heads in the sand and forget about it. They forget about the marketing basics and go right to the technology.

• What's a Tweet?
• What should my Facebook page look like?
• Why do I have to be linked in anyway?
• Will a blog bog me down?
• Can I get beat up with Meet up
• Should I consider You Tube?

Can you relate?

Starting your Social Media #strategy with technology can make Social Media Marketing seem overwhelming and somewhat daunting. This is the time to go back to the basics and do the first thing you did when you developed your initial Marketing #Promotional Plan. You most likely started by segmenting your target market and developing an audience persona through an exercise that looked something like this:

• profile the best customers with demographics, geographics, psycho-graphics etc.
• define the ideal audience based on that profile
• add desirable prospective market segments
• now develop a market persona(s) that reflects your unique target market.

So why not go back and review your audience persona, revise it if necessary and use it as the place to start a Social Media Marketing Plan.

Ah, now this is starting to make sense! You can't start a meaningful conversation with others until you know who's in the room so why would you start blogging, tweeting or posting without knowing who you want to address?

How long has it been (if ever) since you reviewed your specific target market?